This year's logo features a Mariachi calavera adapted from a design painted on a set of glass coasters we acquired from an unknown source in the United States. Its journey is fitting, reflecting how the spirit of Día de los Muertos has spread far beyond Mexico since José Guadalupe Posada first introduced La Catrina in 1913.

Today, Catrina-inspired calaveras have become enduring symbols in both Mexican and American culture, reimagined in countless forms—including, in this case, the iconic Mariachi Charro. They appear everywhere, from everyday household items to museum-quality works of art. Few images are as instantly recognizable around the world as La Catrina, a symbol that has come to embody the richness and artistry of Mexican culture.

As this year's logo illustrates, the calaveras of Día de los Muertos are not macabre or frightening. They are vibrant, welcoming, and full of joy—celebrating the enduring bond between the living and the dead, and reminding us that love and memory outlive death itself.